Look at my rankings after a few days
http://ping.fm/GwEyp

How to survive the Panda 3.3 Update and thrive
http://ping.fm/5D0t7

Find out what some networks are doing even after the Panda 3.3 Update
http://ping.fm/EF1eW

Find out the best strategy for blogging
http://ping.fm/a12HF

What to do after Panda 3.3 destroyed our favorite tools
http://ping.fm/EXDmF

How I made my frist ever affiliate sale!
http://ping.fm/EFZNk

A podcast recording discussing the Panda 3.3 Update
http://ping.fm/rRm4v

Review of SEO Link Monster
http://ping.fm/5DXpQ

BMR alternatives
http://ping.fm/kOSio

A review of SEO Link Monster
http://ping.fm/aAjVb

Google Panda 3.3 destroyed SEO Link Monster
http://ping.fm/OFNhA

What did spinning have to do with the Panda Update?
http://ping.fm/qixvO

Check out a blog network that allows spun content
http://ping.fm/KpYQF

BMR closed so what is a good alternative?
http://ping.fm/sq7XH

Google Panda 3.3 crushes ALN
http://ping.fm/Az4AB

2 useful tools to help diversify link building
http://ping.fm/zHlK6

You must analyze your competition before link building
http://ping.fm/6Hsjp

The perfect plan for building links
http://ping.fm/Un6bv

A review of SEO Lnk Vine
http://ping.fm/hnId8

Ever wonder the cost of building a blog network?
http://ping.fm/mr00W

You must do your research before building links | SEOblog http://ping.fm/MuhbQ

How to do SEO keyword research: http://ping.fm/38jCK

this blog post talks about a major concern of internet marketers, information overload.... http://ping.fm/9UqSw

One of the major concerns of seo people, the google penalty, blog post explains how to avoid http://ping.fm/nnAxx

here is a review of an seo product that has been updated to include an alternative now that it has been shut down indefinitely.. http://ping.fm/Izrpl

blog post, in SEO there are no shortcuts unfortunately.. http://ping.fm/aydV3

what's the difference between white hat and black hat seo? blog post explains http://ping.fm/CGqq6

a review of an SEO product that helps you build high Page Rank Backlinks, blog post http://ping.fm/sIVFJ

A Youtube video entitled "The Value of a Back Link" an interesting research report http://ping.fm/vkVAP

A youtube video that talks about the devastating effects of Google's Panda 3.3 Update in the SEO industry http://ping.fm/lJHk8

An advanced SEO strategy - Blog Post http://ping.fm/TqOl7

steps to making money online: Keyword Research, Competitive Analysis, Build a Website, Fill it with Unique Content, Drive Traffic, Convert with ads or opt in lead magnets, Test, Test, Test

Online, to convert visitors into leads and sales you must understand intent - blog post http://ping.fm/d9cOi

in SEO, there are only 3 search engine ranking factors - blog post http://ping.fm/uao6u

SEO - social bookmarking to mix up your links and generate more web traffic, blog post http://ping.fm/onc4M

in SEO & link building have you ever asked how many links are too many? blog post: http://ping.fm/axYw1

March Madness: Stats, stats, stats!

Source: http://feeds.searchengineland.com/~r/searchengineland/~3/GUwmEhAnT2Y/march-madness-stats-stats-stats-115293

search engine optimization internet marketing search engine marketing small business marketing

Scientists: 'Games are hard'

While we've been telling jaded partners and family members for ages, it looks like there's some -- slightly obscure -- proof. The researchers reconstructed their own levels, forcing gamers to choose between one of two paths, with a mix of power-ups, health items and enemies that created a "logical statement". If you can complete the level with that particular combination, then it would resolve the Boolean satisfiability problem -- a logic puzzle that squares variables against whether a statement is true, and whether the same can be said of all similarly composed statements. While the theory sounds trickier than the first stage of Mario, Nintendo's flagship title -- as well as Donkey Kong, Legend of Zelda, Metroid and the Pokémon series -- were categorized as NP-hard. This means deciding if a player can solve a certain part of the game is at least as hard as the most difficult problems in NP; a classification that involves easy-to-check, difficult-to-solve propositions. While you figure out what that means, we're hitting up Nintendogs 3D. Because we like a challenge.

Scientists: 'Games are hard' originally appeared on Engadget on Thu, 15 Mar 2012 10:11:00 EDT. Please see our terms for use of feeds.

Permalink   |  New Scientist  | Email this | Comments

Source: http://www.engadget.com/2012/03/15/games-are-hard-proof/

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Givit video sharing service offers easy export of FlipShare clips

Clinging desperately to the last vestiges of your beloved Flip? Well, as the December 31st, 2013 deadline to rescue your vids approaches, you're running out of time to pick a successor to your FlipShare affections. Sharing service Givit hopes to be the platform that takes the reins to your video-sharing heart. In order to lure in new users, it's integrating (however briefly) with FlipShare to offer you one click exporting of your clips from the doomed Cisco property. Users who log into FlipShare will see a link offering them 25GB 2GB of free storage if they move their movies to Givit as well. All in all, not a bad deal. If you want to give it a test run before handing over the keys to your memories, hit up the source link.

Update: Givit reached out to correct an error in the original release they sent us. New members will only get 2GB free, but those signing up from FlipShare will received double the normal amount of storage on premium accounts.

Continue reading Givit video sharing service offers easy export of FlipShare clips

Givit video sharing service offers easy export of FlipShare clips originally appeared on Engadget on Thu, 15 Mar 2012 06:00:00 EDT. Please see our terms for use of feeds.

Permalink   |  Givit  | Email this | Comments

Source: http://www.engadget.com/2012/03/15/givit-video-sharing-service-offers-easy-export-of-flipshare-clip/

affiliate marketing search engine optimization internet marketing search engine marketing

How to Socialize & Optimize Your Content Marketing: Upcoming #Optimize Speaking Events

In one month my new book Optimize will be available on Barnes & Noble, Amazon.com and many other booksellers on and offline. It’s been one heck of a journey so far and I’m really looking forward to sharing the key concepts and insights from the book with Search Marketing, Public Relations and Content Marketing professionals [...]

Source: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/YsCOtyJVvvc/

search engine marketing small business marketing blogging affiliate marketing

Country Style

Are you in finding fashionable and comfortable women’s clothing? When you think about the countryside, clear blue skies, imaginations of fresh air, beautiful cottages and fragrant smell of grass and flowers fills our mind. Nevertheless, there are also the effects of thorns, cold air and thistles that may prevent us from enjoying the countryside. This [...]

a

Related posts:

1. Merchandize Liquidators
2. Do you have your own personal style?
3. 5.11 Tactical Boots
4. Rebuild the bad credit
5. Zenni Optical

Source: http://feedproxy.google.com/~r/marketingblogonline/~3/ljaR9sKb-DU/country-style.html

internet marketing search engine marketing small business marketing blogging

Google Gears Up to Launch Its New Social Network, Google +

On Tuesday June 28, 2011 Google announced that they are very close to launching their new social network called Google +. Not to be confused with Google +1, the new Google + is a social network that is currently in a “field trial period” with a limited number of testers. Although there is no news available regarding the interaction between Google +1 and Google +, it seems logical that eventually the two Google services will somehow be used to complement one another. The goal of Google + is to bring more humanity or emotion to the world of online sharing and interaction.

The foundation of Google’s social network feels similar to other social networking sites like Facebook and Twitter. From the looks of it, Google + appears to incorporate the basics of social networking that we have grown comfortable with and even manages to offer a few unique and innovative features. Users can expect the following features to be included on the Google + Social Networking website following the trial testing period.

 

from http://www.google.com/intl/en/+/learnmore/, June 2011

+ Profile:

Creating a Google + Profile is similar to a Facebook profile. The profile enables users to fill in a bio, contact info, interests, upload photos, and link to other sites that they have created. This profile lets users remain in control by specifying who has access to their information and how much of their information is visible.  The post tab located on the profile page also contains a record of all the posts made by the users. It’s important to mention that changing a Google + profile name will also change the name associated with your Google account and other Google services.

 

+ Circles:

Sharing on social networking should be more selective. In most cases the things you tell people depend on the type of relationship. It’s unlikely that you would share the same information with your friends and family as you would with co-workers or associates. The way a person communicates with different individuals often contributes more meaning to their relationships and this aspect shouldn’t change while communicating online. With… Read the rest

Source: http://feedproxy.google.com/~r/internetbeacon/tZlB/~3/D8AnsQZJzjQ/

affiliate marketing search engine optimization internet marketing search engine marketing

iPhone 4s: Apple introduces the iPhone 4s but is it worth the Upgrade?

Apple’s iPhone4s from www.apple.com Oct 2011

Apple’s much anticipated October 4, 2011 press conference was rumored to be the public’s introduction to the iPhone 5. Leading up to the press conference Apple advertised with the phrase “Let’s talk iPhone”, which added to the already growing iPhone 5 rumors. During the press release Apple did talk about iPhones but not the one most consumers expected. The press conference may have left iPhone 5 enthusiasts disappointed but still delivered an amazing iPhone 4s.

The 4s offers many new features that should keep customers satisfied until the iPhone 5’s eventual release date. Although the iPhone 4s offers new and exciting features some people are still wondering if it is worth upgrading. The following guide includes some of the new features of the iPhone 4s to help you with this decision. The iPhone 4s will be available from $199-$399 next week on October 12, 2011.

 

Dual-Core A5 Chip:

The Dual-Core A5 Chip delivers the fastest and most powerful iPhone to date. The A5 chip allows for 2x more power and 7x faster graphics. The new chip makes the iPhone 4s faster and more responsive when launching applications, web browsing, and gaming. The Dual-Core A5 also provides users with an even longer battery life than any previous versions.

Siri Intelligent Assistant:

Siri, probably the most exciting of the new features is an intelligent assistant that allows users to control their device using their voice. Unlike most voice activation software, Apple claims that Siri not only understands the words that you say but also understands what you mean. Siri does what you tell it to do or locates the information that you request all by simply clicking on the microphone icon and speaking. Users can do things like ask about the weather, ask for directions, make calls, send messages, take notes, schedule meetings, and set reminders. The new Siri intelligent assistant software makes… Read the rest

Source: http://feedproxy.google.com/~r/internetbeacon/tZlB/~3/0mGH5syQ6wg/

internet marketing search engine marketing small business marketing blogging

Placement Matters: Placing Online Ads Above the Fold Increases CTR by 36%

Online advertising is one of the fastest growing segments of advertisement. According to emarketer, for the first time in 2012, online advertising will outpace print advertising with $39.5 billion sales. The tremendous increase in online ad spending is expected to continue and reach $62 billion by 2016. Needless to say, online ads are continuing to [...]

Follow SEJ on Twitter @sejournal

Source: http://feedproxy.google.com/~r/SearchEngineJournal/~3/Sy4G7nj8Sy4/

search engine optimization internet marketing search engine marketing small business marketing

How to Provide Strong Back-End Selling in Affiliate Marketing Business

Many studies reveal that there are many approaches to provide great back-end selling process. You can leverage and learn those approaches to maximize your profits on the internet. Within this article, you will learn how to increase your sales and pro...

Source: http://www.ehow.com/how_2052691_backend-selling-affiliate-marketing-business.html

search engine marketing small business marketing blogging affiliate marketing

Review: How to Start a Blog that Matters

I put Corbett Barr on this year’s list of bloggers to watch because he is brilliant. He knows how to draw a lot of attention to a new blog and sustain that interest over a long period of time. That’s something that a lot of people struggle, including myself, so I was really excited when [...]

Originally at: Blog Tips at ProBlogger

Review: How to Start a Blog that Matters

Source: http://feedproxy.google.com/~r/ProbloggerHelpingBloggersEarnMoney/~3/zWRpLZEzcxc/

search engine marketing small business marketing blogging affiliate marketing

The 5 Keys to Blog Usability

This guest post is by Neil Patel of Quick Sprout. The user is king. That’s what a lot of pundits are saying these days, from usability experts to SEO gurus and content marketing pros. Actually, it’s always been true, and it’s why the mantra “content is king” has always been so important. Content is exactly what [...]

Originally at: Blog Tips at ProBlogger

The 5 Keys to Blog Usability

Source: http://feedproxy.google.com/~r/ProbloggerHelpingBloggersEarnMoney/~3/oaLgyBvSTYo/

search engine optimization internet marketing search engine marketing small business marketing

Google Analytics Basics for Affiliates

Unless you’ve been living under a rock, you’ve most likely heard of Google Analytics if you’ve taken an interest in affiliate marketing and online business. Google Analytics is a tool with a wide variety of features for website tracking but even this simple description doesn’t do the tool enough justice. To understand the power of Google Analytics, let’s examine its various uses and why you need to get on board with tracking your website. On the Surface: Traffic Tracking At its core, Google Analytics is widely used for its ability to track website traffic. Such stats provided that are particularly … Continue reading

Source: http://www.affiliateprograms.com/blog/google-analytics-intro/

affiliate marketing search engine optimization internet marketing search engine marketing

Businesses to Fully Embrace Social Media In 2012

The vast majority of Americans are actively using social media. Has your business acted on this fact? Are you looking for a way to keep pace with the quickly evolving field of social media marketing? If so, Social Media Examiner has some exciting news… But first, consider this story. Imagine your business competing for your [...]

Source: http://www.socialmediaexaminer.com/businesses-to-fully-embrace-social-media-in-2012-2/

search engine marketing small business marketing blogging affiliate marketing

10 Thrills We Newbies Experience That the Top Earners Have Forgotten

This guest post is by Rick of www.morebettersmarts.com. I know we all want to be like Darren, sipping Margaritas on the beaches of Australia and occasionally opening his laptop to see how much money his guest bloggers made for him today, while beautiful women clean his glasses with $100 bills. But do the big guys truly [...]

Originally at: Blog Tips at ProBlogger

10 Thrills We Newbies Experience That the Top Earners Have Forgotten

Source: http://feedproxy.google.com/~r/ProbloggerHelpingBloggersEarnMoney/~3/rIRHShMDQIk/

internet marketing search engine marketing small business marketing blogging

How to Become a Successful Affiliate Marketer

Affiliate marketing is an easy way to start an online business, but many in the field make little or no money. The reason for this is a failure to effectively promote the program. To be successful, you need to do just three things: market, market, ma...

Source: http://www.ehow.com/how_2275694_successful-affiliate-marketer-free-ebook.html

affiliate marketing search engine optimization internet marketing search engine marketing

Ad Network Tracking Solutions for Successful Ad Campaigns

When it comes to running successful ad campaigns and web sites, you need to have the write stats tracking and platform in place. Whether you are looking to better manage your ppc tracking or even just get a better look and who is visiting your web sites and where they come from, there are plenty of solutions available. In this post we are going to quickly cover a few of the top free, premium and paid tracking solutions for all different types of marketing and management. Tracking 202 One of the most used tracking platforms among many affiliate marketers is … Continue reading

Source: http://www.affiliateprograms.com/blog/ad-network-tracking-solutions/

search engine optimization internet marketing search engine marketing small business marketing

How to Provide Strong Back-End Selling in Affiliate Marketing Business

Many studies reveal that there are many approaches to provide great back-end selling process. You can leverage and learn those approaches to maximize your profits on the internet. Within this article, you will learn how to increase your sales and pro...

Source: http://www.ehow.com/how_2052691_backend-selling-affiliate-marketing-business.html

small business marketing blogging affiliate marketing search engine optimization

Samsung patents phone skins, mood swings, Amazon

See that crazy faceplate with matching wallpaper that sells for two-a-penny on Amazon? Well, Samsung wants to patent something even worse. It's so bad we had to hide it away after the break. (Honestly, don't look at it -- unlike the USPTO, you won't get paid for your trouble.) At first we believed the hype that it was some kind of wild Super-OLED-lenticular-transparent-flexible-display concept for smartphones, but now we're not so sure. The patent application simply refers to a printed "film layer" stuck onto a smartphone's case, which aligns with images on the display and gives the impression of a seamless all-over skin. Refuse to believe that anyone would try to claim exclusive rights over something so old and so commonplace? Go on then, have a gander.

Continue reading Samsung patents phone skins, mood swings, Amazon

Samsung patents phone skins, mood swings, Amazon originally appeared on Engadget on Tue, 13 Mar 2012 02:11:00 EDT. Please see our terms for use of feeds.

Permalink Patent Bolt  |  USPTO  | Email this | Comments

Source: http://www.engadget.com/2012/03/13/samsung-patents-phone-skins/

search engine marketing small business marketing blogging affiliate marketing

How to Get Started in Affiliate Marketing

Affiliate marketing, also known as performance marketing, is a legitimate way to make money online through an affiliate relationship with retailers. The Performance Marketing Association defines affiliate marketing as advertising programs through whi...

Source: http://www.ehow.com/how_2326452_started-affiliate-marketing.html

internet marketing search engine marketing small business marketing blogging

Using Your Competitors to Help Improve Your SEO

 In any type of business there is always competition, some industries just face more of it than others. If you are like most people then you probably have a hard time dealing with the stress brought on by your competitors. If you feel this way about competition it is completely normal but if you know how to use your competitors to your advantage you can almost always turn this into a positive feeling. Competition isn’t all bad because it helps us to better ourselves or our business because it plays off our relentless desire to be the best that we can be.

With Search Engine Optimization the goal is to have your website ranked the highest and receive the most traffic or conversions. Being the most prominent and relevant website is crucial to the success of most businesses. The competing websites that you encounter when performing your SEO may seem like a bad thing, however they can almost always assist you in making better internet marketing decisions. It may seem sneaky to spy on your competitors but it has become a common practice and competitive analysis is a crucial component to website marketing. Knowing who your competitors are and how they are conducting their SEO can provide you with some very valuable marketing data. Below is a short list of how you can benefit from exploring the trends and movements of the top competitors for yours or your client’s website.

Social Media:

Social Media is probably the easiest place to start. Check out what social networking sites that your competitors are using and see which ones would be beneficial to your website. In addition see how they are using these sites to communicate with their audience and what type of content they offer on their social pages. Identifying how your competition is using these platforms is a great way to get an idea of what people like, what they don’t like, what is successful, what isn’t successful, and what you can be doing that they aren’t.

Meta Information:

Although most Meta Data has become extraneous over the past years, the search engines like Read the rest

Source: http://feedproxy.google.com/~r/internetbeacon/tZlB/~3/HLoyEOvM1Fg/

small business marketing blogging affiliate marketing search engine optimization

Stephen Elop: Nokia Lumia coming to China on March 28th

China recently greeted its first Windows Phone (on pre-order, anyway), but if Stephen Elop has his way, Nokia will be hot on HTC's heels. The company's CEO has revealed that Nokia will unleash its Lumia handsets upon the People's Republic on March 28th. While Elop offered no clues to suggest which models will be available, recent regulatory approvals hint that the Lumia 800 and 710 are both top candidates -- though personally, we'd be shocked if the Lumia 610 didn't rear its head sooner rather than later. Both China Telecom and China Unicom are said to be partners with Nokia, which is undoubtedly eager to offer something other than Symbian to its Chinese fan base.

Stephen Elop: Nokia Lumia coming to China on March 28th originally appeared on Engadget on Mon, 12 Mar 2012 22:38:00 EDT. Please see our terms for use of feeds.

Permalink Engadget Chinese (translated), Tech in Asia  |  21st Century Business (translated)  | Email this | Comments

Source: http://www.engadget.com/2012/03/12/nokia-lumia-coming-to-china-on-march-28th/

internet marketing search engine marketing small business marketing blogging

Visualizing the Marketing Funnel - Whiteboard Friday

Posted by randfish

In this week's Whiteboard Friday, we will be talking about visualizing and measuring your marketing funnel. All too often basic web analytics can mislead marketers which can lead to investing in the wrong channels. Understanding what content drives people to your site and when will allow you to make much more informed decisions on where to invest your money.

Thanks for joining us and don't forget to leave your comments below. Enjoy!

The SEOmoz Inbound Marketing Funnel

Video Transcription

Howdy, SEOmoz fans. Welcome to another edition of Whiteboard Friday. This week we're talking about the inbound marketing funnel. Specifically, we're talking about why basic web analytics can often fail and mislead marketers in to investing in a lot of the wrong channels. What I have done today is try to illustrate that visually with this beautiful funnel. I know, I know, it looks a little complex. You're going to go, "Boy, that is really colorful and you must have taken a long time to draw those lines." I did.

But think about things this way. Let's imagine the flow of visitors to your website. What happens is there are some visitors who are coming to you for the first time. Never seen your site before, you're sort of capturing them early in the stage. Maybe they know very little about you. Maybe they've heard something about you through word of mouth. Maybe they saw someone tweet a link. Maybe they found you through a search. Maybe they found you through just typing in your web address directly or through an email someone sent them. Whatever the case might be, you can track all of those. You know where they come from. I've simplified this. Obviously, there are more channels and you could break these up into direct, search, social, RSS, your blog, and referring links. Referring links from sort of the blogosphere, the news world, forums, links on other corporate sites, whatever it is. There could be advertising things in here too, but I am going to ignore paid for the moment.

What's interesting is when you think about this, think about the people who come to you for the first time and how you capture them. Those channels might be entirely different from the people who way down here at the bottom of this funnel completed a transaction that was worth money. So these are people who made me directly dollars or Euros or whatever . . . Euros. Is that the Euros symbol? I don't know. Let's do the yen symbol. I know that one better. Made you cold hard cash. Excellent. Great.

But what happens? Marketers almost always, and particularly the higher up you go in a marketing organization, they look at what sent traffic here and that's where they assign the budget. Right? Because they're tracking actions down here and they go, "Oh, well, fantastic. You know, these people down here, look at this. Social in green sent no completed transactions, screw social. Stop wasting your time on Twitter and Facebook and LinkedIn and Google+. Those are a waste of time, because look, they didn't send us any transactions." Oh yeah? How did all these people know to subscribe to your RSS feed? How did they know to come from referring links? How did they know to type in your web address directly? How did they know to search for you? Particularly if this is branded and unbranded search, if I break that our right here, I bet this is going to be 90%+ branded search, meaning people who searched for your brand name or items related to your brand name, not unbranded terms that they've never heard of before and aren't familiar with. Because of this, you attribute revenue and people and time to places that they shouldn't go, and this is a very, very dangerous thing.

So let's walk through the funnel. I think that everyone who has Google Analytics or something more advanced installed can build this out. In fact, I built this for SEOmoz's own website recently. I'll give Kenny a screenshot to put in the Whiteboard Friday of that specific image that I built. It's not very advanced, but it can give you a sense of what ours sort of looks like. So, you can take a count of the first-time visitors. So, it's like, oh, I've got a million first time visitors in the last 60 days, and maybe I have 750,000 returning visitors in the last 60 days. How many people made 4+ visits in the last 60 days? Well, that's interesting. You can segment. You can create a segment that's says, "Hey, only show me people who have visited 4 or more times in the last 60 days, and now show me the channels that they came through. Show me the referring sources of those individuals." Wow. Now I can start to see a pattern emerging. I can see, oh look at this. This was actually true for SEOmoz. RSS very little at first time, bigger at referring, and then a nice segment, a really nice segment, right down to completed transaction where people don't really come through RSS very much when they complete a transaction.

You can do this. Let's say there's 300,000 who came in the last 60 days 4 or more times, and maybe there's 100,000 who came 10+ times. Wow. These people are really interesting. Particularly these people are really interesting because they must really like what you have. They must like your content or your blog or something that you do on your site, some sort of tool, some sort of function that you provide to them. Yet, there's going to be a very different look at who sent these visitors, right, which of these sources sent these visitors versus which sent the people who made a conversion action, something like signed up for an email account, or signed up with their email address, or subscribed to your newsletter, or filled out a survey, or filled out a request for a white paper that gave you a lead versus actually completed a transaction, like went back to the site and signed up for the paid service or bought the product, or did whatever it is that makes you money. Knowing these source differences and building out this funnel, visualizing this funnel and being able to see these means that you will be able to do a bunch of things right.

So, I have some action items that I want you to take away from this inbound marketing funnel visualization.

Number one, please, if you can do nothing else, at least set up first touch attribution. So you may not be able to get the concrete segment that has made at least one visit from this source before converting somewhere in their funnel, because a lot of those people who convert down here are going to be in the 10+ or 4+ visit segment, and they're going to have come to you multiple times, and usually you're only doing last touch attribution, meaning you only see the source that sent them the last time. There are some more advanced analytics like Mixpanel or KISSmetrics that can help you see deeper into that multitouch funnel, but at least you can set up first touch attribution tracking in Google Analytics. There is a good blog post on how to do that Will Critchlow from Distilled wrote. We'll link you over to that.

Second step, segment the content that is driving people, so not just the visit sources, but the content that's driving people early on in your funnel and later in your funnel. Understanding that dichotomy will give you a sense of, hey, we can't just give up on the content that's bringing people in here or the content that's bringing people in the 4+, 10+, made a converting action. We need to focus on both of those, and here's how we should be distributing our time. Let's not spend, you know, be careful not to over assign value with resources of any kind, with dollars, with people, with time, to channels that are just getting you into the bottom of the funnel. It's really, really dangerous. It can mean that what happens over time is you increase conversion rate here, yeah, and things are going well, but as this dries up, your competitors are taking this traffic. They are getting it one way or another. Or you're not executing on it, which means no one is happy and finding what they need on the Web from you or whatever it is that you provide.

Finally, the other thing is track those actions that are likely to lead to transactions. So, if you know that a high percentage of people in a certain bucket, in a number of visits bucket, in a number of visits to specific content bucket, in a conversion-like action, say they did this thing like sign up for an email newsletter, track the percent and the number that are flowing down to actual dollar value transactions. If you do that, you'll have a great sense of where you can invest sort of in the middle of the funnel that will help to drive that action further down.

This is a complex fascinating process, and I know it's not easy to implement. But for those of you who do, the returns can be phenomenal.

Thanks very much, and I hope I'll see you again next week for another edition of Whiteboard Friday. Take care.

Video transcription by Speechpad.com

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

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Blog Pictures: Best Practices for Finding and Using Blog Pictures

Adding a visual interest to your blog is a great way to attract an audience and it also serves to break up some of the more text heavy articles. However using an image on a blog can be a little tricky due to copyrights. Now of course this doesn’t apply to people who create their own custom images or showcase their personal photos. For the rest of us it is important to know how to protect ourselves from any possible infringement. The following is some background on copyright infringement and the best practices for avoiding it when applying a picture to your blog.

Basic Creative Commons licenses

Blog Pictures – Why Images are good for your blog:

As the saying goes a picture can speak a thousand words, having an illustration that is relevant to your content add a level of detail to your content and often influences readers to read your article. Utilizing an image on your blog can also help increase SEO value with the use of Alt attributes. ALT attributes help the visually impaired readers who use screen readers and may provide bonus points with Google.

The best types of images to add to your blog:

• Eye catching photos – Something that relates to your article or can be used as an interpretation of the article’s title.
• Photos with people in them – Displaying a relevant image with people also helps the audience connect with the theme of the article.
• Screen Shots – Screen shots are probably the best way to depict the topic of the article because more than likely it will be a screenshot of the subject that you are talking about. For example if you are writing a tutorial you can provide step by step screen shots. Additionally, if you are talking about a specific software application you can take a screen shot of their company logo or user interface. A good screenshot tool to have is GreenShot.
• Customer Creations – Making a unique and appealing graphic in a program like Photoshop allows you to combine text with an image and will

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The Keys to Creating Unmissable Content

This guest post is by Jonathan Mead of Trailblazer. Over 1.6 million blog posts are published each day. That’s an average is 18.6 posts per second. That’s a staggering number. And with so much content being published, how do you make sure that yours gets seen? And not just seen, but commented on and shared? Many [...]

Originally at: Blog Tips at ProBlogger

The Keys to Creating Unmissable Content

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Swivl motion-tracking dock now shipping to early adopters, future YouTube stars

Good news are in for folks who swiftly snagged one of those motion-tracking docks we showed you a while back, as they are now being prepped for shipping. After many months of teasing, it looks like the Satarii Star Swivl is finally getting ready to leave its prototype days behind. Those who unleashed the hefty $179 on the add-on can expect it to be on its way as soon as today. As for the ones who missed out on the first batch, you'll have to get in line and sign up via the company's site to know when more pop up. Also available now is a companion iOS app, which can be used to remotely trigger the camera for some self-recording action. We know you've waited long enough to take the Swivl for a spin, but in the meantime you can remind yourself why you bought in by peeking at the flaunting press shots below.

Gallery: Swivl press shots

Swivl motion-tracking dock now shipping to early adopters, future YouTube stars originally appeared on Engadget on Mon, 12 Mar 2012 09:00:00 EDT. Please see our terms for use of feeds.

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Source: http://www.engadget.com/2012/03/12/swivl-motion-tracking-dock-shipping-now/

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