One Step Back, Two Steps Forward

Posted by MozCTO

When we’re working on fixing an immediate problem, especially one that’s affecting customers, it’s difficult to stop and take a breather. But sometimes, a breather is exactly what is needed to solve the issue. 

One Step Back

Last month was a bit rough for our Big Data team. We spent most of the month heads-down fixing issues with Rankings and Keyword Difficulty, and our technical debt was creeping up on us. I wanted to give into my natural urge to hunker down, chew on the issues, and come up with a plan that would fix as much as I could. However, I had a weekly 1 on 1 meeting scheduled that seemed to be getting in the way of my plan to lay low and problem solve.

Here at Moz, each employee attends weekly or bi-weekly 1 on 1 meeting with managers or teammates to help keep our goals on track. 1 on 1 meetings are a chance for teammates to act as soundboards for project ideas and idea generators for solutions to issues. These meetings are an important part of our culture, but on this particular day my focus was elsewhere and I didn’t feel I had time for my 1 on 1 with Matt Peters, our rock star data scientist. Realizing that we had missed our last meeting, I begrudgingly made time to fit the meeting in. After our usual good talk on algorithms, correlations, and next steps for growing his team, we started bouncing ideas off each other on how to save money on processing. We were spending $800,000 on processing and not really getting anything for it. The current plan was simply unsustainable. 

Matt, in his very scientific way, broke down the problem in exact numbers. I, however, will break them down for you in a very Anthony way:

• Long-term, we knew we needed to fix the issues we were having with Amazon, but we were reacting to missing our index release date instead.
• Short-term, it seemed sensible to spin up more servers and get the index done more quickly.
• In reality, spinning up more servers at Amazon was only increasing our costs, and our server failures. The current solution was not only not addressing the problem, but in some ways it was making the problem worse by taking time away from the team’s efforts to fix the long-term issues.  

Taking a step back from the immediate problem made it clear that our current approach wasn’t working.

*Server photo by Kim Scarborough used through creative commons license.

Coming Up with a Better Plan

After the insight I gained in my 1 on 1 with Matt, it was clear we needed to change our approach. Matt and I and outlined a high-level plan for lowering our costs with the added potential bonus of getting indices out on time. We figured it might be a hard sell after telling the team, “Don’t miss the date at all cost,” for the last two months. They'd spent hundreds of hours trying to keep all of those servers up, and we weren't sure how open to this change they would be.

However, Carin, our stellar Manager of Big Data, brought the team together and we all agreed on the plan. Carin outlined the issues and then proposed the new approach in this snippet from her email to Rand:

The New Plan:

1. Run two indexes at most in AWS:

• One cluster on 80 cc2.8xlarge machines - these are HUGE and more expensive, but should complete an index in less time, making them cheaper over the month.
• If necessary, run a backup index on 200 smaller c1.xlarge machines (current setup).

2. Continue to maintain an index size of 60 - 70 billion URLs to keep processing time reasonable.

This plan allows for engineering time to tackle the larger problems: develop a testing environment and improve the Mozscape code base. Most importantly, though, we can distribute PLDs across processing shards in a more efficient manner, which could lead to significant time savings in processing.

Two Steps Forward

Luckily, Rand approved the plan, and the time and energy spent to take a step back really paid off. Newer, better, bigger equipment did the job, with no server failures and no operational headaches. The October index release is the result of the change. It finished in record time and only cost $100,000, compared to the $800,000 spent last month.

*Server photo by Kim Scarborough used through creative commons license.

We learned quite a few things from this experience, but this was our most important takeaway: the times when you feel like you don’t have time to step back and reassess are exactly the times when you should. It may not always save you $700,000, but there is a chance that it might. The time spent gaining a new perspective can bring solutions to light that you’d have never seen if you’d kept that nose to the grindstone! 

We are hopeful that future indexes run as smoothly as October, and if they don’t, we'll remember our own advice and take a step back before moving forward.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

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Wii U Deluxe Digital Promotion will give gamers a $5 credit for every $50 spent on downloads

If a copy of Nintendo Land, 32GB of internal memory and a black paint job weren't enough for you to drop an extra $50 for the Wii U Deluxe Set, Nintendo's hoping fresh details on its Deluxe Digital Promotion will further sweeten the pot. When deluxe console owners buy a game through the firm's eShop or purchase a download code at a brick-and-mortar store, they'll receive roughly 10 percent of the price in points. For example, gamers will net 599 points for a title with a $59.99 price tag. For every 500 points, users can snag a code redeemable for $5 in eShop credit useable on the Wii U or 3DS digital storefronts. The house that Mario built will keeping track of points between the system's launch day and December 31st, 2014, but won't issue credits until the promotion's website launches sometime in December. Look out below for more details in the press release.

Continue reading Wii U Deluxe Digital Promotion will give gamers a $5 credit for every $50 spent on downloads

Filed under: Gaming, Nintendo

Wii U Deluxe Digital Promotion will give gamers a $5 credit for every $50 spent on downloads originally appeared on Engadget on Wed, 31 Oct 2012 03:27:00 EDT. Please see our terms for use of feeds.

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Source: http://www.engadget.com/2012/10/31/wii-u-deluxe-digital-promotion-reward-details/

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Submitting Updated URLs with the New Fetch as Googlebot Feature

Google’s Webmaster tools now provide users with a new way to submit new or updated URL’s for Google indexing. The fetch as Googlebot feature allows users to identify individual URL’s and submit them to Google’s crawl schedule for index consideration. Unlike the other methods of URL submission the Googlebots will crawl the submitted pages usually within one day of their submission. Although the response time is faster Google will still use the same selection process when considering a URLs inclusion in their index. The Fetch as Googlebot helps Google discover a web page faster but like its natural discovery process there is no guarantee that the page will be included in their index.

 

from http://googlewebmastercentral.blogspot.com/2011/08/submit-urls-to-google-with-fetch-as.html, August 2011

In order for Google to crawl and index a page it first needs to know that the site exists. The fetch as Googlebot feature may be a new and convenient method to submit a URL to Google but it’s not the only option. The process of discovery and can take place in a couple of different ways. Traditionally discovery occurs through links which is why it is extremely important to make sure that all your web pages are linked internally. Pages don’t always have external links connecting them, making internal links necessary for bots to travel from page to page.

Google also uses RSS feeds, XML Sitemaps, and Public URL Request to discover URLs that are not yet indexed. An XML Sitemap is a complete list of URL’s that you want Google to crawl for your website. The public URL request is an “Add URL” form that is available for anyone who wants to request that a URL be added to the index. Recently the add URL form has been renamed to the Crawl URL Request Form and to use this feature you must be signed into a Google account. Similar to the… Read the rest

Source: http://feedproxy.google.com/~r/internetbeacon/tZlB/~3/0mmKupW_8A8/

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3 Keys to Scaling Content Marketing Success

“KISS” is probably the best advice when it comes to giving advice (Keep It Simple Stupid) and for that reason this post is short and sweet on the topic of how to ensure your great content attracts, engages and converts. Whether your goals are narrowly focused on revenue or more strategic involving branding and community [...]

Source: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/NGEffESfUVU/

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Online Marketing News: Watch Your Customers, Google Stock Drops 9%, Maximize Your Twitter Profile, Yelp Goes Undercover, Google Disavow Tool

5 Ways to Detect Lying Clients By Reading Their Facial Cues When meeting with clients face to face there is a lot you can learn from not only what they say but what they’re doing while they’re speaking.  Microexpressions are subtle changes in the face that happen for only a fraction of a second.  This [...]

Source: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/PxpS_FjIrt8/

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Firefox 5 Supports Multiple Platform Do not Track Feature

It was only two months ago that Mozilla released Firefox4, one of the most successful browser releases that received over two hundred million downloads. Following the success of Firefox 4, Mozilla had announced and implemented a new production cycle to accommodate a rapid product release environment. The new production has enabled Mozilla to quickly develop and test new products which have led to them being able to offer a new version of Firefox only months later. As described in the Mozilla Blog, the new release is the first browser to support a Do Not Track privacy feature on multiple platforms.

 

from http://blog.mozilla.com/blog/2011/04/13/new-channels-for-firefox-rapid-releases/, June 2011

Mozilla first announced its new Rapid Release Development Cycle back in April. The previous production cycle contained three channels which included “Nightly Testing Builds”, “Firefox Beta”, and “Firefox Final Release”. The new development process introduced “ Aurora”. Aurora allows users to test new features and concepts that are more refined than those in the Nightly testing and less polished than the ones available in Beta testing. For a full description on the Mozilla constructing, testing, and release process visit the Mozilla Development Center. The new cycle has enabled Mozilla to test their feature and execute a faster product delivery for their customers. The two months it has taken Mozilla to develop Firefox5 are a drastic difference compared to the two years it took to deliver Firefox 4 to the public.

According to Mozilla “The latest version of Firefox includes more than 1,000 improvements and performance enhancements that make it easier to discover and use all of the innovative features in Firefox. This release adds support for modern Web technologies that make it easier for developers to build amazing Firefox Add-ons, Web applications and websites.”

Visually the new version and Firefox4 display no differences however the recent release now offers support for CSS animations, Do Not Track preferences, improved canvas and JavaScript support, better tuned HTTP idle connection logic, and better standards for canvas, HTML5, XHR, MathML, and SMIL. The look and feel of Firefox4 remain intact, the new version… Read the rest

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The B2B Lead Generation Manifesto [Infographic]

[We're trying something different and including this sponsored post from Oli Gardner, Co-Founder & Creative director at Unbounce, a sponsor for the Minneapolis launch of Lee's book Optimize.  You may know Unbounce as that clever service that gives marketers and marketing agencies an easy way to create, publish and test landing pages without IT or developers.] As [...]

Source: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/veqYgj-04ZA/

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Yelp's new picture-heavy menus give you a better look at that Baby Back Rib Tickler

Needless to say, we're all well aware of Yelp's popularity amongst people who love a thing or two about visiting restaurants and, in turn, eating some good ol' food. And while the service could be considered relatively great as is, it never hurts to see a few new features added here and there -- especially one as useful as the new "Explore the Menu," which is made possible by everyday users like yourself. The newfangled menu system will allow folks to upload pictures of any grub item they've tried at frequented restaurants, making it easier for future goers to have a slight idea of what to expect should they be interested in trying a particular dish from one of the many places listed within Yelp. The novel menu pages will be rolling out to business pages today in the US, with Yelp noting that this will be the "first time ever" it's simultaneously launching a fresh service across its OG site, mobile website and applications.

Filed under: Internet, Software

Yelp's new picture-heavy menus give you a better look at that Baby Back Rib Tickler originally appeared on Engadget on Tue, 30 Oct 2012 23:33:00 EDT. Please see our terms for use of feeds.

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Source: http://www.engadget.com/2012/10/30/yelp-new-explore-the-menu-feature/

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5 Tips for Optimizing Your LinkedIn Company Page

Do you have a LinkedIn Company page? Have you employed the newly designed look and features? If you haven’t created a LinkedIn Company Page, now is the time to do so. The new layout makes it easier for people to find, follow and engage with your Company Page. Here are the new design updates and features [...]

Source: http://www.socialmediaexaminer.com/optimize-new-linkedin-company-page/

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Net Space Profits: Make Money on Local Businesses

There are a lot of ways to make money as an affiliate or an internet marketer in general. Apart from the obvious approach of picking a keyword and trying to be the top ranked result globally, you can also aim for a more localized term. And this is exactly where Net Space Profits – the new product by Tyler Ericsson – comes into play. This is the product that takes the power of the internet and funnels it into your local business space. Features Net Space Profits in an educational program. It teaches you how to create a portfolio of … Continue reading

Source: http://www.affiliateprograms.com/blog/net-space-profits-product-review/

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How to Make Your Vlog Go Viral

This guest post is by Chloe Spencer of NeopetsFanatic.com. Who said vlogs are the only blogs that should have video blog posts? All blogs should incorporate different types of media in their posts, because not all of your viewers stay interested in a blog that never switches up the way it posts its content. Rich media blog [...]

Originally at: Blog Tips at ProBlogger

How to Make Your Vlog Go Viral

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B2B Marketing Innovation: The Truth About Influence in B2B Marketing from Master Strategist Paul Gillin

The final interview in our series on B2B Marketing Innovation comes from Paul Gillin, a veteran journalist, author and strategist. He’s the author of several books on new media including, Social Marketing to the Business Customer, with Eric Schwartzman.  Paul is giving a sold out workshop and an interactive presentation on influence. In this interview, Paul shares [...]

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How to Become Successful In Affiliate Marketing For "Newbies"

Starting an online business and make an honest living especially for beginners, is why affiliate marketing is important. Okay, you are asking what affiliate marketing is.

Source: http://www.ehow.com/how_5210644_become-successful-affiliate-marketing-newbies.html

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The REAL Benefits of Guest Blogging

Posted by moosahemani

This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc.

Guest blogging is riding high right now and the whole Internet Marketing sphere is buzzing with talk about it. Some people consider guest blogging to be one of the more powerful of available tactics, while others disparage this viewpoint, saying that guest blogging is highly misunderstood and that people are misusing it.

In my honest opinion, both mindsets are correct. I recently did a cartoon post on my blog discussing (in a humorous style)  how guest blogging is powerful and how it is misused by many who have failed to understand the scope of awesomeness in this practice we call guest blogging.

Guest blogging is, indeed, one of the powerful ways of building strong, high-quality relationships that may help you in multiple ways, including developing business opportunities and professional connections, setting brand value and, of course, acquisition of link juice.

But, there are many people in the industry who aren't grasping the real worth of guest blogging. They tend to view guest blogging as just another link building tactic. Because of this, they continue to build low quality content for submission to blogs that accept guest posting. Sadly, I estimate that one out of ten blogs actually publishes this junk, polluting the web with garbage.

Discussion about guest blogging as a relationship development tool vs. guest blogging as yet another vehicle for mere linkbuilding is all over the web.  What makes this post different from others is that I will provide case studies and success stories to back my opinion of the real potentials of this practice.

Let’s cut the theory part and talk about the real figures! Properly executed, guest blogging can help you:

Build Relationships

So many blogs state this, but I remember when I wrote my first ever guest post. Very few people tweeted it and I wasn’t able to make any good connections out of it. I was a newbie, and didn't play my part well.

There is another common industry phrase that states, ‘Building relationships takes time’. If I merge these two phrases, it reads something like this.

Guest blogging helps you build relationships, and as it takes time,  you should be consistent in your activities.

Let's hear what blogging and SEO expert, Kristi Hines, has to say about building relationships through guest blogging:

Words from Kristi Hines:

"I've built great blogging relationships through guest posting on other blogs as well as inviting others to guest post on my own. The strongest relationships you will build with other blogs are the ones on sites where you contribute regularly vs. submitting one-off posts."

Submitting a single guest post isn't enough. If you intend to forge a relationship, then your job doesn’t end with submitting your post. Plan to interact with the audience (usually through the comments) and follow up with the blog owner or editor to see how your guest post did. This will prove that you aren't just another link builder; you actually care about the community.  Who knows? This might open their doors for you to a future of more guest posting opportunities and even partnerships in other areas.

Social Media Examiner is one example from my own guest blogging experience of building relationships through guest blogging. They treat all of their writers as a part of their team. They organize meet-ups at blogging conferences like New Media Expo (formerly BlogWorld), they include you in their roundup posts when your expertise matches the roundup topic, and they always offer to help you in any way they can. I've met a lot of great people through their community and even gained some clients for my freelance writing business, which is always a plus.

Become An Expert

Guest blogging can act as your doorway to gaining status as an expert in your field. The more in-depth, well-researched posts you publish on authoritative blogs, the more chances you will get to communicate and interact with people. Over time, you can become an authority in eyes of your target audience.

That's advice you'll read everywhere, but let's gain deeper insight from the words of guest blogging queen, Ann Smarty, about her journey towards the respect she has earned in the industry:

Words from Ann Smarty

"It somehow happened without me trying too much. I started blogging and was invited to guest post at Search Engine Journal. I didn't even know what a guest post was and was too humble to even include an "About author" page. Then guest posting invites kept coming. I saw traffic and more people recognizing me as an expert. I saw the benefit! So I started guest blogging actively. Then the idea of MyBlogGuest was born and my name became associated with "guest blogging" because of it. I started to guest post even more promoting MyBlogGuest. It was promoted 100% with my guest posts: no paid reviews, no ads, just "free" guest posts. And it started growing! I guess that's the best evidence of the benefits of guest blogging."

Discover Business Opportunities

This is the most delicious bite in the whole meal. Yes! With proper implementation, guest blogging surfaces new business opportunities. Don't laugh. I know it works. Rather than quoting an expert here, I'll share my own personal experience.

My last post on SEOmoz was about writing an email in a way that gets a better rate of response and it went very well. I danced twice; once when my post got promoted to the main blog and again when I received this message in my SEOmoz private message box:

While I can't reveal all the details of this message, I think it proves my point. In fact, I have received several emails like this after guest blogging elsewhere.

If you've tried guest posting without achieving this kind of success, keep the following tips in mind:

When attempting to attract business, nothing matters more than the quality of your offering. Your submission must accurately showcase your level of expertise in your field.  

If you want to see traffic flowing towards your website from your efforts, you must produce the best post ever (I really mean this) on your topic and submit it to a high quality blog. Be sure your website is ready to welcome the new traffic. Make sure it's as awesome as your guest post!

Capture A Wider Audience

It's generally accepted that the more targeted traffic your website captures, the greater the chance of a high conversion rate.

The formula for a blogger is pretty much the same, but the question becomes one of how to reach that target audience. Again, enter guest blogging!

Thanks to SEOmoz for coming up with this post analytics feature on their blog. I am again highlighting a previous guest posts on SEOmoz and showing you my stats.

Around 3,016 people actually visited my post’s page and average time of their stay on the page is around 4 minutes and 20 seconds (enough time to read and comment on the post).

I am sure that if I had published my post on my own blog, I would not have gotten the same amount of traffic. My limited audience and smaller circle of influence cannot compare to that of SEOmoz (obviously).  Through guest blogging, I had the chance capture a wider audience and make an impression on new people.

Moreover, a good guest post can win more blog and Twitter followers. I've noticed how my followers have quickly increased whenever I've had a post published on one of the major SEO blogs.

Retaining these followers is a completely different story, but as far as the increase in followers is concerned, I consider this one of the best gifts guest blogging offers.

...And Get The Link!

Let's not forget linkbuilding. The highest quality links will come from submitting your best content to the best blogs publishing in your niche.

My blog is in its infancy - only two months old. I currently have a Google PR of 3 and DA of almost 35. Most of my incoming links are the result of guest blogging.

I should add that I've been guest blogging for more than a year now, long before I launched my personal blog, so I haven’t been doing it for the purpose of linkbuilding, nor do I recommend this approach.

Within a few months, I achieved a reasonably good DA and Google PR score because I was getting links from valuable sites. Check out this screenshot of my link profile in OSE to see what I mean:

For me, guest blogging is fun and it provides a chance to enhance communication as well as my interpersonal skills. It also pushes me to read more and think outside-the-box to come up with something really amazing for guest post content.

If you want to enjoy all the benefits of guest blogging mentioned above, then just think creatively and put together the best (BEST ever) article for guest posting.

About the Author:

Moosa Hemani is a SEO Strategist and blogger at SETalks.com. SETalks recently launched a Guest Posting Services to help clients build high quality relationships within their targeted niches. Like this Article? Like SETalks on facebook.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

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Google Analytics Guide: 4 Easy Tips For Getting Started With Analytics & Website Goal Setting

So, you’ve taken the important step of setting up a Google Analytics on your company’s website.  Implementing Google Analytics is an essential part of gaining insight for improving the customer experience, and improving profitability for your organization.  As they say, what gets measured gets managed. However, when you log in, you are met with a [...]

Source: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/Vo5tLJjOk2A/

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Country Style

Are you in finding fashionable and comfortable women’s clothing? When you think about the countryside, clear blue skies, imaginations of fresh air, beautiful cottages and fragrant smell of grass and flowers fills our mind. Nevertheless, there are also the effects of thorns, cold air and thistles that may prevent us from enjoying the countryside. This [...]

a

Related posts:

1. Merchandize Liquidators
2. Do you have your own personal style?
3. Geo Tag, make better your SEO
4. Spain Cheaper Hotels
5. New York Fashion Schools

Source: http://feedproxy.google.com/~r/marketingblogonline/~3/ljaR9sKb-DU/country-style.html

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Microsoft announces Skype app for Windows Phone 8 with new UI, deep People Hub integration (video)

Last week, if you recall, Microsoft announced Skype for Windows 8, a touch-friendly app that appeared in the Windows Store the same day Win 8 went on sale. Now, with Windows Phone 8 getting its big reveal, the company is following up with a WP8 version, which Microsoft says is coming soon. Like the new Windows 8 app, it runs in the background, delivering push notifications even when you're looking at something else. In particular, now that Windows Phone allows for three different tile sizes, you can view the Skype tile in small, medium or large formats, with the largest displaying your latest message. (All tile sizes show an unread message count.)

There are other similarities to the Win 8 app, too, despite the fact that these phones have smaller screens. There's a favorites list, for one, along with a shortcut that makes it easy to toggle between open IM conversations. As on Windows 8, the app is deeply integrated with the People Hub, so that Skype handles appear on contact cards and incoming Skype calls look the same as any other. On the messaging side, there's an impressively large collection of emoticons (TMI-face, anybody?). It's also possible to start group chats, as well as change the conversation topic. So far, it's unclear when, exactly, the app will be available for download, but in the meantime we've got a short video demo waiting for you after the break.

Gallery: Skype for Windows Phone 8 screenshots

Continue reading Microsoft announces Skype app for Windows Phone 8 with new UI, deep People Hub integration (video)

Filed under: Cellphones, Software, Mobile, Microsoft

Microsoft announces Skype app for Windows Phone 8 with new UI, deep People Hub integration (video) originally appeared on Engadget on Mon, 29 Oct 2012 14:44:00 EDT. Please see our terms for use of feeds.

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Source: http://www.engadget.com/2012/10/29/skype-for-windows-phone-8/

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The Windows Phone 8 event liveblog!

This isn't the first time we've seen Windows Phone 8, but Microsoft's event will unveil any and all secrets that the company's held close ever since the new platform was introduced in June. So what does Microsoft have up its sleeves? Join us as we finally get the opportunity to see all of the latest version of Windows Phone!

October 29, 2012 1:00 PM EDT

Filed under: Announcements, Mobile, Microsoft

The Windows Phone 8 event liveblog! originally appeared on Engadget on Mon, 29 Oct 2012 12:58:00 EDT. Please see our terms for use of feeds.

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Source: http://www.engadget.com/2012/10/29/windows-phone-8-event-liveblog/

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Lump Sum Profits: You’ll Flip when Flipping Websites

The money-making method of site flipping is, in no way, a revolutionary idea but it is difficult to get the basics down pat let alone the mindset required to make sound business decisions when it comes to buying web properties. The aim of Lump Sum Profits, by Ryan Moran, is to guide newbies into the lucrative business of site flipping for profit. In this short review, I’ll be giving you the heads up about the program and what’s on the table if you choose to promote the product as an affiliate. Let’s take a look … Lump Sum Profits: The … Continue reading

Source: http://www.affiliateprograms.com/blog/lump-sum-profits-you%e2%80%99ll-flip-when-flipping-websites/

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7 Tips for Marketers To Create Meaningful Connections on LinkedIn

Have you found yourself spending more time than usual on LinkedIn within the last couple of months?  I know I have.  Much of that has to do with the recent changes that the company has rolled out which has improved usability and is encouraging users to spend more time actively participating within the platform. LinkedIn [...]

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Online Marketing News: B2B Marketing History, Shake It For Coca-Cola, AdWords Credit Program, Facebook Collections, Emma Watson Dangerous Search

B2B Marketing: Our Shared History (From the 2012 MarketingProfs B2B Forum) For the record, B2B Marketing is not boring.  It is an industry ripe with opportunity for innovation and creativity.  This video from MarketingProfs takes you on a short journey though the history of B2B Marketing.  For more helpful tips be sure to check out [...]

Source: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/g2dODU1JFdc/

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Using Strategic Keyword Placement to Amplify SEO Results

One of the most important and easiest Search Engine Optimization concepts is keyword placement. SEO Keyword placement refers to the integration of targeted keywords into locations on and off the webpage. Keywords or key phrases are generated to represent the terms that users search for when trying to locate your company and website. A website using the wrong or inaccurate keywords is as equally bad as a website that ignores keywords all together.

Keyword Cloud

Having accurate and descriptive keywords however is only the first part of the equation. Once you establish a list of relevant keywords they then need to be strategically placed throughout the website in order to increase traffic. Each individual page of your website should be optimized for one to three unique keywords. Selecting keywords along with the placement of these keywords is crucial in order to increase your website’s visibility and guide targeted traffic directly to your website. Below are the 10 most important positions to consider when performing keyword placement.

Where to Use Keywords:

• Title Tag

It is recommended that you always place your keywords near the beginning of the title tag. Not using your keywords in the website’s title tag can make it extremely difficult to rank for your targeted keywords. Keyword placement in the title tag is thought to be the most important search engine ranking factors, each page title should be unique to that page and optimized for that specific keyword.

 

• Meta Description Tag

Although the Meta Description Tag seems to play a very little role in the actual search engine ranking it can still be used to influence potential customers to visit your website. Any keywords that your description tag has in common with the search query will appear bolded in the Search engine results page (SERP). Similar to the title tag each page should also have a unique description tag that targets only 1-2 keywords.

 

• URL

Having your keywords in the URL will further identify your target audience. A URL that includes your keyword can increase… Read the rest

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SEO on Page (4)

Optimize your Page Title, Meta Tags and Page Content Providing a good title is one critical point that you should not miss it… Why? because good SEO on Page is able to appeal to both viewers the spider… Because our page title will appear in the Google’s SERPs, then this is one of the earliest [...]

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Related posts:

1. SEO On Page (1)
2. Knowing Meta Tags on your Webpages
3. Title Tag, a different giver
4. SEO on Page (3)
5. Considering Header Page Function

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