Thursday, January 31, 2013

Google Peels Away Some of North Korea's Mystery

Google has added more detail to its map of North Korea this week, giving users a better glimpse into the infrastructure of the highly secretive country. Much of the map is still relatively blank compared with Google's detailed maps of other countries. In some parts, though, the map shows information such as roads, schools, parks and waterways, especially near the capital and largest city, Pyongyang. The map also features shaded areas where prison camps, or gulags, are believed to be located. The map was mostly put together by "citizen cartographers" using its Google Map Maker tool.

Source: http://ectnews.com.feedsportal.com/c/34520/f/632000/s/28124a5b/l/0L0Stechnewsworld0N0Crsstory0C771950Bhtml/story01.htm

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Taking the Java Bull by the Horns

The United States Department of Homeland Security Computer Emergency Readiness Team has recently been advising computer users to update or switch off Java in browsers. Oracle's Java is a programming language that's used in browser plug-ins. It's used by vendors to make applications function across operating systems. A vendor can develop one piece of code and distribute it knowing that it will work on most platforms. Applications that use it include those that let you work on your office computer at home.

Source: http://ectnews.com.feedsportal.com/c/34520/f/632000/s/2817d71c/l/0L0Stechnewsworld0N0Crsstory0C7720A10Bhtml/story01.htm

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WTO Green-Lights Antigua's Controversial Download Site

Looks like Antigua's gamble paid off. The World Trade Organization OK'd Antigua's request to suspend U.S. copyrights, which will allow the country to move forward with a government-run download portal that offers *copyrighted* movies, music, TV shows and software. Antigua, an island located in the Caribbean, was granted preliminary approval for suspension of U.S. copyrights in 2007. That decision stemmed from a trade dispute that started when America barred access to Antigua-based online gambling sites.

Source: http://ectnews.com.feedsportal.com/c/34520/f/632000/s/2808bf5e/l/0L0Stechnewsworld0N0Crsstory0C771920Bhtml/story01.htm

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Earn Money Online With Blogs

Blogging has been around for several years now, and is more than a fad. Its not only the realm of pimply faced teenagers and internet addicts. If you seriously want to earn money online, you need to be blogging. Blog is the abbreviated version of “weblog”. They were originally used as a type of online [...]

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Logitech Considers Selling LifeSize Video Conferencing Unit

After another poor financial quarter, Logitech executives are looking to shed some businesses, and LifeSize could be among those sent packing.

Source: http://feeds.ziffdavisenterprise.com/~r/RSS/eweek_voip/~3/Y1IDp9LaPxM/

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Ticketmaster Trashcans Annoying Captcha Verification System

Have you ever found yourself caught in a Captcha loop? It's where you do your best to decipher strings of text that sometimes look like a bunch of hieroglyphics, only to get it wrong over and over again until finally, you punch in the correct characters and are granted to access to a site you're now too frustrated to visit. Even more annoying...

Source: http://hothardware.com/News/Ticketmaster-Trashcans-Annoying-Captcha-Verification-System/

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Firefox 4 Mobile officially released for Android and Maemo devices

Firefox 4 MobileMoments ago, Mozilla stripped the release candidate moniker from Firefox 4 Mobile and pronounced it fit for public release. If you have a Nokia N900 phone, or a fairly-modern Android 2.0-or-later device, go ahead and install it from the Market, by using scanning the QR code after the break, or by visiting Firefox.com/m.

Accompanying the release is the launch of Spark, a cute social game that's designed to fuel the adoption of Firefox 4 Mobile, much like last week's use of Glow and Twitter Party during Firefox 4 PC's release.

While the browser still feels a little rough around the edges, it's definitely worth trying out if you're still using Android's stock browser. Its JavaScript performance is significantly better than any other Android browser, and if you use Firefox on your PC, its built-in Sync functionality is awesome.

Over the next few days we'll have plenty of tips and tricks for Firefox 4 Mobile, and a list of the best add-ons available for the new browser.

Continue reading Firefox 4 Mobile officially released for Android and Maemo devices

Firefox 4 Mobile officially released for Android and Maemo devices originally appeared on Download Squad on Tue, 29 Mar 2011 11:40:00 EST. Please see our terms for use of feeds.

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Source: http://downloadsquad.switched.com/2011/03/29/firefox-4-mobile-officially-released-for-android-and-maemo-devic/

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X-Ray Vision for Guest Bloggers: Author Stats

This guest post is by Andy Crestodina of Orbit Media.

Analytics are great for seeing your site’s performance, but we can’t usually peek into other people’s web stats.

However, there is a tool that gives you a view you may not have seen before. It’s called Google Author Stats.

Embrace your new blogging super power

I think of guest blogging as modern-day PR. It has social media and search marketing benefits, and it’s a lot of fun. It’s a key part of blogger collaboration.

The X-ray vision we’re talking about is useful for guest bloggers, but it works for any blogger.

To make it work, you need to do two things:

  1. Use Google Authorship to add a “digital signature” to your posts.
  2. Apply some SEO basics to your writing: a bit of keyphrase research and usage.

If you’ve been doing this all along, get ready to see through walls! Here’s how: log into Google Webmaster Tools using your Google+ login info.

This might seem strange because this account isn’t necessarily tied to a website. But keep going.

Now, click “Labs > Author Stats”. Here’s what you’ll see…

The stats

You’re looking at the SEO performance of every post you’ve written and tagged for Authorship. Let’s step through the information that’s included here.

  • Page: the address
  • Impressions: the number of times it has appeared in search results
  • Clicks: the number of visits to the page
  • CTR/Clickthrough Rate: the percentage of searchers who clicked on it
  • Avg. Position: how high the page ranks on average for all its keyphrases

It’s a thrill the first time you put on your Author Stats X-ray specs. You’re seeing the SEO performance (an important part of Analytics) for your site, but also other people’s websites. It’s enough to make a man blush!

Use your powers for good, not evil

Now that you can see through walls, what are you going to do with your new powers? Here’s a tip: use them for good. Use them as a reason to reach out and collaborate. Here are a few ways a guest author can continue to work with a host blog based on Authors Stats.

Your guest post has…

  • Avg. Position of 11-15: You’re ranking on page two, but not far from page one. The host blog should look for a few opportunities to link to the post from older posts, improving the link popularity. Or you can write another post on a similar topic with new link to the original post.
  • Avg. Position of 1-5, but CTR below 5%: You’re on page one, but not many people are clicking. There may be a mismatch between the title and meta description and the meaning of the keyphrase. Tweak the title to make sure the keyphrase and the topic are aligned semantically.
  • Clicks of 500 or more per month: You’re driving some traffic! The combination of your content and the host’s domain authority are powering significant visits from search. You should work together more often!

Now take of the X-ray glasses, email the blog editor, and continue to collaborate. Help the blog, help yourself, and help future readers find your content.

Peek at a few final tips

There are loads of competitive analysis tools that can give you a peek into the stats of other sites, but there’s still a lot we can’t see.

Ever used X-ray vision? Need help troubleshooting it? Got a favorite super power of your own? Leave a comment or question below…

Andy Crestodina is the Strategic Director of Orbit Media, a web design company in Chicago. He’s also the author of Content Chemistry, An Illustrated Guide to Content Marketing You can find Andy on and Twitter.

Originally at: Blog Tips at ProBlogger
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X-Ray Vision for Guest Bloggers: Author Stats

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Wednesday, January 30, 2013

4 Reasons to Convert Your Facebook Business Profile into a Page

Have you ever gotten a Facebook friend request from something other than a person?  I have… several times… recently.  There are countless businesses operating in Facebook as user profiles rather than pages.  In the early days, those enterprising business owners that could see serious potential in Facebook had no option but to launch a profile for their [...]

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Michelle is the co-host of the popular Social Media discussion group #SocialChat, blogger, and Social Media Advocate/Consultant +Michelle Stinson Ross

The post 4 Reasons to Convert Your Facebook Business Profile into a Page appeared first on Search Engine Journal.

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Do Search Engines Love Opinion Posts As Much As We Do?

This guest post is by Helen Hoefele of Figmentations.com.

Is the goal of your blogging efforts is to make money, to raise money, to sell or promote a product or service, or simply to get your message out?

Regardless, the one thing that every blogger needs to pay attention to, whether you’re excited about it or not, is the importance of creating high quality content to keep both your readers and the search engines happy.

We all know that Google has been favoring sites with high quality content over sites with low quality content. Sites consisting of low quality or duplicate content and/or employing manipulative SEO practices in order to unfairly influence site rankings have lost ground in their search engine ranking results.

What many people may not realize is that “not creating low quality content” does not necessarily mean you are creating high quality content.

So let’s take a closer look at what high quality content, and ultimately high value content, can mean. In particular, let’s consider where opinion-editorial (op-ed) writing falls on the quality scale.

At face value, because op-eds are generally subjective rather than objective in nature, it may not be clear whether or not they count as high quality content for blog SEO purposes.

For SEO-quality-related questions like this, I would recommend asking yourself this question, as per SearchEngineLand.com, about the writing you want to publish: “Do you offer real value, something of substance to visitors, anything unique, different, useful and that they won’t find elsewhere?” If your material meets those criteria, and of course you avoid any questionable SEO practices intended to manipulate rankings, it should be clear that you do not have low quality content.

As most industry observers state, if you write for readers and not for search engines, you should be fine. So, yes, opinions can be considered high quality content for SEO purposes.

However, we shouldn’t stop there; there are more questions to ask. When deciding whether or not to express your opinions in your writing, the better question to ask is: Is there value in expressing opinions beyond just SEO value? A simple answer of “yes” does not suffice here. For that, let’s take a closer look at value.

Low value

In any given blog post, if a reader disagrees with your opinion, especially if it’s unexpected to you, there is value for you to delve into understanding why.

More likely, though, any discussion starting from a place of vehement disagreement is more than likely to devolve into an endless circular debate resulting in anger or frustration on both sides with no common understanding or resolution ever achieved. There is not much value in alienating readers, unless your goal is to filter out unwelcome readers from your audience or perhaps, if skillfully done, evolve your tribe from becoming too much of an echo chamber.

Superficial value

Even if you could write an opinion piece with a catchy title that ends up ranking high and gets a lot of social mentions, that doesn’t automatically mean you have created high quality content. And even if that piece were to go viral, that does not guarantee conversion, as is being shown time and time again.

Anything that attracts attention but results in a high bounce rate and low time-on-site numbers is nothing more than wasted opportunity to provide true value to potentially interested readers.

Missed value

At the same time, high quality opinion pieces that do not rank high due to poor writing, poor search engine optimization, and/or poor after-publication social sharing will miss the mark, too. Good ideas, as with useful opinions, absolutely need to be paired with good SEO practices and effective social sharing in order to get the exposure they rightly deserve.

Practical value

On the other hand, you could ask: if your reader readily agrees with your expressed opinion, is anything of value accomplished in still stating that opinion?

Social media was used heavily in the recent U.S. Presidential election. Yet, it likely did little to actually sway any already-committed points of view. All that such social media outreach achieved was: reinforce the base; exert peer pressure; or generate social proof among friends, family, or acquaintances. While that did have a considerable impact on the get-out-to-vote initiatives, it did nothing to change anything about the world—it did not improve the electoral process, or unify the country, or solve any of the country’s much-debated problems.

Value-added value

In the end, getting good exposure for a specific opinion aimed at a targeted audience is not the only game in town. A quote from Chris Brogan and Julien Smith’s book (which has largely inspired this post), The Impact Equation, sums it up nicely:

“Your opinions may be helpful and interesting, but unless they are specifically useful to your audience, you are not building something of significant or lasting value.”

Opinions about another person’s ideas become especially valuable when they help evolve and spread that idea to others who will keep it alive and do something with it.

Bottom line

In the end, while Google might not be able to distinguish between these different value levels (yet), your readers can. Remember, you are writing for your readers and not for the search engines.

Each person’s blog and reason for blogging is different. What works for you and your audience may or may not work for someone else’s. Many times you won’t even know what will or won’t work until you test it out. Always experiment. Don’t fear making any potential minor miss-steps, as you will find that most audiences are quite forgiving.

Why not test each of these value theories out with your own blog over the next few weeks? Try these tests:

  • Write a rant: After sleeping on it and making sure it isn’t unnecessarily offensive or regretful, consider posting it to see how your readers react in comments, shares, and subscription levels. Do they engage or do they leave?
  • Write something generic about a trending topic found on SocialMention. Take some time to formulate a catchy title. Share on social sites as you normally would. Then check your stats to compare your bounce rates and time-on-site metrics for that post with a popular but more thought-provoking post from your site.
  • Choose a popular blog post, either yours or someone else’s. Promote it on your favorite social sharing sites but experiment with different social media messages accompanying that link, with some messages well written and others less well written. Observe the importance of effective messaging as seen in the number of shares and re-tweets.
  • Write an opinion piece that you know everyone will agree with, then ask for comments and feedback. Compare the quality and emotion level generated by the generic opinion post versus an original thought-provoking opinion post or even comments against the rant piece mentioned in the first point above.
  • Take some time and formulate a useful opinion piece or blog comment—not something that’s an off-the-cuff reaction, but a unique, thoughtful response, perhaps taking into account comments or opinions that others already left on that post or topic. Assess the quality of feedback you receive.

Expressing unique opinions has value and should easily count as high quality content for SEO purposes. Never forget that opinion writing can provide a lot more than just SEO value, too.

In the end, writing a useful and thought-provoking post is not only more interesting for your readers to read, but more interesting for you to write as well. Why not put the power of the keyboard to work for you?

In her spare time, Helen Hoefele shares her thoughts and opinions via her personal blog at Figmentations.com. By day, she is a productive member on the Inbound Marketing team at a NJ-based SEO services company.

Originally at: Blog Tips at ProBlogger
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Do Search Engines Love Opinion Posts As Much As We Do?

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Pimp Your Copier to Send Searchable PDFs to Your PC

Nuance strikes deal with Ricoh, other network multifunction printer (MFP) makers to create paper-to-PDF solution for non-programmers....

Source: http://feeds.ziffdavisenterprise.com/~r/RSS/publishgraphics/~3/TqV8rLlcV2s/

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Zombie Road Trip might make you love zombie games again

Zombie Road Trip

Ready for yet another zombie themed game for your phone or tablet? Yeah, I'm getting a little burnt on the whole zombie kitsch myself, too. But this one's actually a good zombie themed game, and one you'll want to try.

Zombie Road Trip has a simple, yet familiar premise -- stay away from zombies that will eat you, and kill the ones that get in your path. Sounds familiar, right? Now imagine instead of running away, you're driving a dump truck that can do mid-air stunts and flips -- with a machine gun mounted on the hood. Now we're talking. Add in the upgradeable equipment, and easy controls and you have what I call a winner. Play it for ten minutes, and I think you'll agree.

Zombie Road Trip is an endless style game, where the gameplay only stops if you get eaten by the zombie horde that's trailing you. While you race for your life, you'll be faced with zombies in all shapes and sizes coming at you, just waiting for you to tap the screen and fire your weapon. You can mow them down (what good is a dump truck if you can't turn the bad guys into a bloody smear with it?), but this also slows you down. Slow players and fast zombie hordes make for a short game. While you're driving through the various terrain, you can flip and do stunts each time you get airborne. Each stunt you successfully pull off, or zombie you kill gives you coins which you can use to buy stuff to better kill zombies with. If you're impatient, you can also buy the coins via an in-app purchase.

The controls, as mentioned, are easy -- tap the bottom right to tilt clockwise, and the bottom left tilts you counter clockwise. Tapping anywhere on the screen fires your weapon. Controls that are easy to learn and master are a must for touch screen gaming and Zombie Road Trip does a great job here. This is a fun little game that you'll be able to play during those times when you only have a few minutes to kill, as well as when it's play time and you're up for a serious gaming session. It's free, runs on Gingerbread and higher, and you can grab it at the link above. Hit the break for some screenshots and the trailer video.

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