7 Reasons Why Social Media can be used to Enhance SEO Not Replace It

Most people can agree that social media has drastically changed the way businesses perform online marketing. Social media sites like Facebook and Twitter have provided businesses with the resources to create detailed portfolios and interact freely with their customers. Some companies even believe that Search Engine Optimization (SEO) is no longer important and social media should be their main focus.

Does SEO still matter? Social media sites have done a great job of connecting businesses with customers. However even with all the advantages that social media has to offer it shouldn’t replace SEO. Instead social media websites should be thought of as a complement to SEO rather than its substitute.

There are many benefits to using social media like attracting new clients, staying in contact with clients, and the ability to build a positive reputation. It’s clear that due to its popularity social media has begun to push other key SEO elements into the background but that doesn’t mean those elements are not still important. As important as Social media is it remains only one portion of the SEO puzzle. The following is a list of reasons why SEO still matters.

1. SEO Finds The People That Want to Find You!

Social networking will put you in front of other social media users but that doesn’t mean they are customers. With SEO you have a better chance of being found by buyers. Social media is often used to communicate with users that are already part of your circle whereas SEO can be used to draw in users to your circle.

2. SEO Provides More Relevance to Customers!

Social media can increase awareness of your company but with Search Engine Optimization you can specifically target customers seeking your product or service. SEO helps you rank for relevant searches which increases the chance of conversion. Additionally each keyword can be optimized to target a different group of consumers.

3. SEO Enhances The Conversion Process!

As mentioned, SEO focuses more on increasing the chances of conversion. SEO focuses on streamlining the conversion process. Every step from targeting, attracting, landing, and retaining a customer is planned out to achieve the best results. SEO optimizes not only keywords but the site’s architecture, calls to action,… Read the rest

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