Scott Wingo Business: Sir Jonathan Ive receives the coveted gold Blue Peter badge

Sir Jonathan Ive receives the much coveted ‘gold’ Blue Peter badge Sir Jonathan Ive has been honored by well-known UK BBC TV show Blue Peter. Apple’s design chief Sir Jonathan Ive has been awarded a gold Blue Peter badge in recognition of him being an inspiration to children around the world. Blue Peter started its life in the 1950’s and is still as popular with today’s children due to its wide ranging content and mix of arts and craft demonstrations.

As part of the award, Jonathan Ive will appear in a pre-filmed part of this Saturday’s show which will be a gadget special, offering advice on the latest technology to its viewers.

In the pre-filmed segment he reviewed designs sent in by children and recalled how he had enjoyed watching one of Blue Peter's past presenters reuse a detergent bottle to create a paintbrush holder. "I loved the way there was just products that you thought were no longer useful, but reusing them," he said. "It was fantastic."

Sir Jonathan, known as Jony, described the news as "absolutely incredible". He also presented the show with his own version of the Blue Peter badge made out of solid aluminium, manufactured by Apple's equipment, using the programme's catchphrase: "Here's one that we made earlier".

The Blue Peter Gold badge has only been awarded to around 1000 people during the lifetime of the show. Sir Jonathan Ive will be in good company sharing the accolade with the likes of David Beckham and the Harry Potter author JK Rowling.

Source: BBC