Scott Wingo Business: Barnes and Noble giving away Nook Simple Touch with every Nook HD+ purchase in limited promo

Americans love a good bargain -- especially, when it's a twofer. Barnes and Noble, arguably the only real competitor to Amazon's Kindle juggernaut, has just announced a promotion to get as many of its Nook readers into consumers' hands as possible. Starting March 24th and running until the end of the month, consumers that purchase the Nook HD+ online, in-store or at select big box retailers will also be given a free Nook Simple Touch. The limited promotion comes hot on the heels of rumors that B&N would start to de-emphasize hardware production for the Nook line in favor of its content services; a rumor the company publicly shot down. Still, there's no denying e-reader market share's been an uphill battle for B&N, even if the segment is seeing marginal year-over-year increases. Numbers aside, if you've been holding out on joining the digital reading fray because of cost, now's the time to make the switch.

Filed under: Tablets