Scott Wingo Business: How often should you be updating your website?

Updating a website refers to the addition or modification of content as well as the actual design and layout of the website. Stale websites can quickly discourage web visitors and are one of the major reasons behind high bounce rates. A bounce occurs when a visitor quickly views the page that they have landed on and then decides to leave the site rather than exploring its other web pages.

How often should you be updating your website:

So, how often should you be updating your website? There aren’t any set expectations for how often a website should be updated. However it is suggested that you perform updates as frequently as possible in order to prevent your website from looking dated and losing your valuable web traffic. It is recommended that you try to update your website at least 1 to 2 times a month. These weekly or monthly updates should be designed for only adding or refreshing content unless the entire website’s design is fatigued. As long as you develop a site that is both visually appealing and easily accessible then your primary updates should focus solely on your content.

When asked, most webmasters and search engine marketers agree that the more you update your content the more impact it will have on your Search Engine Optimization. Updating is especially helpful when it comes to blog content. Continuously adding new blog posts leads to more of your pages being indexed and draws in more visitors and potential customers.

Reasons for Updating Your Website: