Creating Infographics to Build Links and Increase SEO

What is an Infographic? An infographic is a pictorial representation of specific data or knowledge. Infographics can be a great way to showcase information on a particular subject area and can prove to be a good source of link value. Infographics have the ability to transform plain material into interesting and exciting web content. Over the past few years the value of infographics has grown tremendously because many have begun to recognize the potential they have to connect with their target audience.

from http://www.seomoz.org/blog/4-essential-seo-infographics, September 2011

Link value or link juice is a term often used in Search Engine Optimization and refers to the amount of value that the search engines like Google attribute to a website or link. Link juice is assigned to web pages and is dispersed throughout a website based on how well your website is optimized. The more links and most importantly the more high quality links a website has directly translates into the more link juice a website is likely to have.

When talking about Links it is important to understand some important fundamentals. Total links quantity indicates the total number of links that your website or webpage possesses. The merit of these links can vary which brings us to the linking source. The linking source describes who is linking to your content and how credible or trustworthy they are. The sites that have a higher rank will pass on more value than those with a lower web rank. Even though the websites with a higher rank may provide more value it is also important to have diversity among your links. It’s ok to have links from lower ranked pages as long as there is a balance between link values.

Another major factor with links is anchor text. The anchor text is the keywords and descriptions other websites use when linking to your content. Accurate anchor text is essential for good SEO. You want something that describes your content well and not something like “Click here”. The visible text for a link or the anchor text should include the source and a short description of the linked… Read the rest

Source: http://feedproxy.google.com/~r/internetbeacon/tZlB/~3/z941AlooRZQ/

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