Market Research for International PPC Success by @HeatherCooan

International advertising is more than just translating campaign components into new languages and changing targeting settings. International paid search advertising in particular is even more complicated given that we are directly replying to search queries in different languages, cultures, and economies. In-fact, simply translating campaigns that were initially built for US geo-targets may be the [...]

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Heather Cooan

Director, Client Services at Clix Marketing

Heather Cooan is Director of Client Services for paid media firm Clix Marketing. Heather is a regular writer and speaker on topics including paid search, social media, web analytics, and display advertising.

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