Beating Apple 101

This could just as easily be "Beating Microsoft 101" or "Beating ARM 101" -- basically how to beat any vendor that is dominant in a particular market. There is a way to beat a dominant vendor, but it's almost never by chasing that vendor from behind. Apple didn't beat Microsoft by tying to build a better PC, and neither Microsoft nor Sun ever beat IBM by building a better mainframe. You beat a dominant vendor by being the first to get where the market is going or by doing something the vendor is unwilling to do to give the market what it wants.

Source: http://www.technewsworld.com/rsstory/78527.html

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