SPONSOR MESSAGE: Understanding Ad Campaign Effectiveness

Understanding what drives customers to take action is critical to your advertising investments. With a flood of available metrics along the path to purchase, advertisers must wade through data in an attempt to understand the metrics that truly matter. This Digital Marketing Depot white paper,...

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Source: http://feeds.searchengineland.com/~r/searchengineland/~3/yzd7rtlz7Uo/sponsor-message-understanding-ad-campaign-effectiveness-170058

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