PC sales continue to plunge, but the drop is less steep

The PC market moved into its sixth straight quarter of declining sales, analysts reported on Wednesday, although the dip was less pronounced than one firm expected.

Market research firm Gartner reported that third-quarter PC sales dipped by 8.6 percent to 80.3 million units for the July-to-September quarter. IDC, with its own report, said the drop was 7.6 percent to 81.6 million units; the firm had previously projected a worldwide decline of 9.5 percent.

Normally, the third quarter marks the beginning of the upswing for the PC market, as students and educators invest in new hardware during the so-called back-to-school buying season. But sales apparently failed to materialize, either an indication that students are turning more to tablets or simply were using notebooks that they had bought previously. On the other hand, emerging product categories and a greater assortment of Windows 8-based models pushed sales volumes slightly higher, IDC reported, as did the migration from Windows XP to Windows 7.

“Consumers’ shift from PCs to tablets for daily content consumption continued to decrease the installed base of PCs both in mature as well as in emerging markets,” Mikako Kitagawa, principal analyst at Gartner, said in a statement. “A greater availability of inexpensive Android tablets attracted first-time consumers in emerging markets and as supplementary devices in mature markets.”

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Source: http://www.pcworld.com/article/2053344/pc-sales-continue-to-plunge-but-the-drop-is-less-steep.html#tk.rss_laptopcomputers

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