The Benefits of RSS Feeds and how to use them for Internet Marketing

An RSS feed or a “really simple syndication” is a media format that pushes frequently changed web content to subscribers. RSS feeds are mostly used to provide updated content such as blog post, news headlines, audio, or video. RSS channels are read using an RSS reader, software that can be web, desktop, or mobile based. RSS feeds allow web viewers to access content that has its presentation and formatting stripped away. In essence, an RSS feed removes useless clutter and leaves only relevant and easy to understand content.

RSS feeds allow users to stay informed by receiving the latest news and website updates. In order to access RSS content, a user must first subscribe to a websites RSS feed. Most websites will have an RSS feed subscription button displayed prominently on their home page or blog. To subscribe, simply click on the RSS icon and select the RSS reader that you wish to use (If using Firefox you can also open the bookmarks menu and click “Subscribe to this page”). After subscribing to a feed, the reader will routinely check for new content. The RSS reader provides an interface where users can view the latest content from their favorite websites, all in one location.

The Benefits of an RSS Feed:

RSS feeds can be beneficial for both web publishers as well as web visitors. The following are some of the benefits for each.

Publishers:

• Improves Search Engine Optimization
• Enables Faster Web Crawling and Indexing
• Publicizes your new content automatically
• Helps Reach New Audiences
• Free Marketing and Easier to market than sending out email campaigns

Visitors:

• Provides the latest content and updates all in one place
• Saves time because the content is delivered to you
• Easy to subscribe and unsubscribe

 

How to use it to help your Internet Marketing:

One of the benefits of an RSS feed is that it helps with SEO. The following are a few examples for how an RSS feed can be used to assist your Internet Marketing efforts.

• Stay in tune with the latest industry trends by subscribing to competitors and industry experts.

• Subscribe

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Source: http://feedproxy.google.com/~r/internetbeacon/tZlB/~3/CPwoinUenCA/

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